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08/24/2004:

"Diversity doesn't give SA any leading edge"

By Tim Wood

There is no harm in spreading cheer and good feeling about us, but it is harmful to stoke exceptionalism. Exceptionalism breeds complacency. New agey multi-culti "diversity" is complacency's pathogen. Fortunately most people know it and see well past the fadspeak. Diversity may appear in the odd annual report and human resources brochures, but no organization (other than government) hires for reasons other than skill and expected contribution. Having a company composed of many cultures offers no competitive or comparative advantage whatsoever if the cultures are not subordinated to profit specific goals.

Being "diverse" is in fact more often than not a liability which is why managers don't tolerate deviancy in their employees.

Full Article : marketingweb.co.za