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10/18/2004:

"SA export values and volumes grow despite strong rand"

Speaking on her return from Europe, Su Birch, CEO of Wines of South Africa (WOSA), said the export performance for the first nine months of the year would seem to suggest that volumes for 2004 would grow by at least 14% on last year's 237 million litres, instead of the 11% initially projected. Last year, volumes grew 10% on 2002.

Expressing cautious optimism she said: "After ten years of international trading, South African wines have come into their own among consumers in Europe. No longer do we have to sell the country as a wine producer before focusing on the wines themselves. Our reputation comes ahead of us. However, the challenge will be to build volumes and simultaneously protect margins."

Full Article : wine.co.za