University of the West Indies Professor Carolyn Cooper has urged young Jamaican males to feast their eyes on black women.

She said it would help them to reinforce their erotic appreciation of the black female form.

Cooper was making a presentation on the social and medical aspects of skin bleaching at the 'Dying to be Beautiful' conference hosted by the University of the West Indies at its Western Jamaica Campus.

She argues that many Jamaican young men have been socialised to look at white or very light-skinned women as their ideal erotic fantasy via the media and other forms.

"The images that the young boys look at are the things that are going to shape their erotic desire, and if they keep looking at images of white women and light-skinned women that is what they are going to want. So, I think that they need to have images of black women who look like them, naked women for them to see the beauty of the black female body, it's common sense".

"Why is it that they want the white-skinned women or the brown women?" she asked "Because that is what they see as beautiful. So we have the task of actively reprogramming them".

Cooper argued, further, that based on the racial history of the Caribbean. men do not gravitate to either the black or the white but the blend - "the outta many one".