"The African continent is among the fastest-growing economic regions in the world, attracting foreign direct investment from businesses small to large from around the globe. According to the Harvard Business Review, Africa and Asia were the only continents to grow during the recent economic recession. Africa’s growth rate increased to nearly 5% in 2010 and is likely to reach 5.2% in 2011. If Africa continues to grow at this pace, consumers will buy $1.4 trillion worth of goods and services in 2020—slightly less than India’s projected $1.7 trillion but more than Russia’s $960 billion. Africa offers a higher return on investment than any other emerging market, according to UN data; and is home to a tremendous market of more than 900 million potential consumers. The continent is seeing increasingly higher levels of investment in industries such as infrastructure, natural resources, telecommunications, agribusiness, health, energy, and others."