"at the same time that the black person is despised, the imagery of the commodified urban black image is one of the most potent marketing tools of the western world."

Even in my 99,9% white country there are many commercials with Black , attractive models , especially males . Levi's jeans , chinease soups and Blend A Med tooth paste ( P&G ) plus some local companies use the image of young , handsome Black males , often having short locks .